Local SEO

Google Maps & search

Web Design

Sites built to rank

GBP Optimize

Profile optimization

Case Studies

See the proof

Free Audit

Your Groundwork Audit

About

Our team & story
Ocean Springs, MS
Get the Groundwork Audit
Home / Case Studies / It's Vinyl Y'all
Case Study / It's Vinyl Y'all, Canton MS

Vehicle Wrap Shop SEO: 103% More Calls in 11 Months.

IVY was a 7-figure business running on word of mouth. 73 calls a quarter from Google. 11 months later, 148. 87% of 47 tracked keywords in the top 5. This is diagnostic-driven work, running.

103%
More phone calls from Google YoY
47
Keywords tracked across Central MS
87%
Of tracked keywords in the top 5
5.0
Rating with 279 reviews
Phone Calls from Google
+103% YoY
Apr 2025
73
calls / avg 3m 01s
Mar 2026
148
calls / avg 3m 08s / 7h 44m total
2x
75 more potential customers calling. IVY was already a 7-figure business on word of mouth. Google doubled their pipeline.
Timeline

11 months from strong to dominant.

Jan 2025
Foundation
GBP takeover, 40+ citations built, technical SEO audit and fixes
Mar 2025
Rankings climbing
Core keywords moving up. GBP engagement signals building weekly.
Jun 2025
Dominant positions
Top rankings established. Phone calls from Google accelerating.
Oct 2025
Market locked
87% of 47 keywords in the top 5. Wrap and tint market owned.
Deploy Log / It's Vinyl Y'all Live in production
  • 2025-01-09GBP audit, categories rebuilt, profile completeness from 6/10 to 10/10GBP
  • 2025-02-14Citations rebuilt across 40+ directories, NAP normalizedCitations
  • 2025-03-26Service pages live: vehicle wrap, window tint, fleet graphics, signsPages
  • 2025-06-04City pages live: Canton, Madison, Jackson, Brandon, RidgelandCities
  • 2025-08-30Weekly GBP posts and review request flow live, 5.0 with 279 reviewsCompounding
  • 2025-10-21148 calls per quarter, 41 of 47 keywords in top 5, market lockedResult
The transformation

From word of mouth to Google dominance.

Before
  • Running entirely on word of mouth
  • 73 calls per quarter from Google
  • GBP posts stopped, profile underdeveloped (6/10 score)
  • No citation strategy across directories
  • Competitors gaining ground in Canton and Madison
After 11 months
  • 148 calls per quarter (103% increase)
  • 47 keywords tracked with 41 in the top 5
  • 5.0 rating with 279 reviews (7x nearest competitor)
  • Citation network built across 40+ directories
  • GBP fully optimized with weekly posts
  • Wrap and tint market locked across Canton, Madison, and Jackson
The scoreboard

47 keywords. 87% in the top 5.

Every pill is a real search term Mississippi customers use to find wrap and tint services. Every position is real.

The website

itsvinylyall.com

Vehicle wraps, window tinting, fleet graphics, and custom vinyl. IVY's site showcases their work across Canton, Madison, Jackson, Brandon, and Ridgeland.

Every service page targets a specific search term. Every page is built to convert a visitor into a phone call. The website is the engine that powers the keyword rankings.

It's Vinyl Y'all website showing vehicle wraps and window tinting services in Canton MS
It's Vinyl Y'all services page showing vehicle wraps, window tint, signs, and fleet graphics
"

"We were already busy from word of mouth. Google doubled our phone calls. We did not know that kind of growth was possible from search alone."

It's Vinyl Y'all / Owner

Canton, MS

More case studies

Asphalt Paving

408% more calls in 10 months

PavePro Asphalt Paving, Madison MS

 Hair Salon

New salon to #1 on Google Maps

Baylea Joanne, Ocean Springs MS

Your market could be next.

Start with the audit. I will show you exactly where you stand against your top 3 competitors and where the bottleneck is. 1-2 business days, no pitch deck.

Get the Groundwork Audit View other case studies

7 audits per month. By design.